The Cannes Lions mega advertising event is in full swing today in the south of France and while Twitter is marking its official presence there with a big sign at the entrance to the main venue (pictured here), and a big data keynote (led by Twitter's new chief media scientist Deb Roy) to go along with it, it's also continuing to ink deals. The latest is with Viacom, which joins ESPN, Fox and Discovery among the broadcasters who will link up ads on Twitter's platform to ads they're running alongside their programs.Source: http://feedproxy.google.com/~r/Techcrunch/~3/hzEj85PwtVQ/
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